Mobile devices are used by millions of people worldwide even at times when the economy is down, mobile marketing could never be in a more good timing. Come to think of it, hard times maybe good times for companies to use mobile marketing to gain an edge in the market. Usually. companies have saturated all possible traditional marketing strategies which is why mobile marketing can tap potential markets and increase sales. Mobile marketing benefits are presented below which can be utilized for business. The benefits were offered by a SEO expert who also did online marketing and web design to promote his business.
The first and foremost of the benefits of mobile marketing is that it is a cost-effective way to create promotional campaigns that can be accomplished even on a short notice. Nowadays, people have become oversaturated with the traditional forms of marketing messages in the form of advertisements, telemarketing, and email spam, to the point that they are not that much effective anymore. In addition, the cost is much less in launching mobile marketing than traditional methods of campaign and the market segmentation is much more defined thus reaching your target market. This way, what you will spend on a mobile marketing campaign will not be wasted.
Another one of the benefits of mobile marketing is that it is more likely to work more than traditional marketing due to its nature. For example, it is required in mobile marketing to subscribe to get updates and messages. Because of that, only people who have such demand and are interested in your products are captured into your campaign.
You can also include in the benefits of mobile marketing the fact performance can be quantified and reported This is very significant for any business that needs data and information. You actually get to see the results of a campaign in real time, with instruments that are accurate. The implications of this are huge since you can immediately take necessary actions to adjust the campaign based on the consumer response, to ensure that your investment will never be a wasted one.
November 30 2010 05:48 pm | Business: Marketing Direct