Read About Some Excellent Promotional Products For The World Cup & Any Other Sporting Events
Before we discuss exactly what promotional products are available for this year’s World Cup in South Africa let’s get one thing absolutely straight. And I apologise to those of you who already know this. You must not under any circumstances print the official logo on any business items, promotional clothing or anything else unless you are an official sponsor or you are producing promotional products for a client of yours who is.
Every time a major event like this or the Olympics comes around there are armies of people ready to manufacture illegal duplicates of everything affiliated with the event. Nonetheless over the past ten years or so sponsors have began to fight back. Lots of of them have invested in some very expensive advertisements warning individuals that they will take them to court if they infringe any aspect of their excedingly costly sponsorship deal
In the past millions of items such as printed T-shirts, promotional bottled water and even leather conference folders have been confiscated and destroyed in a crackdown on counterfeit trading. It is hardly surprising when you consider that these corporations are spending literally millions of pounds on sponsorship with a good part of that being applied to manufacture business gifts or corporate clothing.
OK so that’s the lecture over now let us see just what promotional products are on offer for this year’s World Cup. Well the regular old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps certainly head the list as far as promotional merchandise is concerned. And doubtlessly there will be millions and millions of the usual suspects such as promotional keyrings, printed mugs, cheap plastic pens and so forth. Promotional face paints have become very popular over the past decade and the addition of rub on skin transfers have made these promotional items even more popular.
The variety of promotional soccer balls has once again grown and the variety of finishes and branding techniques is truly amazing. There is simply next to nothing that cannot be branded onto the face of one of these excellent promotional items. Promotional Lanyards that can hold mobile phones or even promotional bottled water are already exceedingly popular because they are relatively inexpensive yet pretty visible so organisations like that combination. Promotional Flash drives are also on top of the list for organisations with a marginally larger budget. Noisemakers will dominate the cheaper sector of the market with plastic trumpets and promotional whistles topping the most commonly purchased products.
Corporate clothing is also going to be extremely popular, the climate will be good for the finals nevertheless some of the earlier rounds are being played at altitude where the temperature may easily fall in the evening. Therefore you will probably see quite an interest in light-weight promotional jackets in addition to printed T-shirts and embroidered polo shirts.
Whatever decision you make for your World Cup promotional items do if possible order it as soon as you can. The earlier the order is in the pipeline the better the chance you have of having it delivered in plenty of time. If you are shipping promotional goods out to South Africa as opposed to distributing them in your own country be aware that the Import Customs red tape could be extremely complicated and items can often be delayed for quite a while. The last thing you will want is to have your products arriving a few days after the event is over.
March 10 2010 04:55 pm | Business: Advertising