The recession in the U.S. economy has resulted in more foreclosures than experienced by any other generation of Americans. However, opportunistic real estate investment professionals are turning the recession into great profits with a bit of creativity.
This new opportunity - known as ‘Bulk REO Investing’ - is so huge it’s captured attention from wealthy investors and private investment funds alike.
Let’s take a moment to analyze the basics of this incredibly lucrative business.
To understand Bulk REO investing is to understand the foreclosure process.
When a home owner begins to miss payments on their mortgage, the lender begins to send late/overdue notices to the home owner. The official foreclosure proceedings begin subsequently, as directed by the lender. From that time through public auction is called ‘preforeclosure’.
To complete the foreclosure process, the property is auction to the public. The lender regains ownership of the property if there are no buyers at auction. This property is then considered to be ‘Real Estate Owned’ by the lender, also known as an ‘REO’ property.
Local real estate agents are usually used to resale REO properties at retail price to the general public. But as a consequence of the weak economy, lenders are frequently selling their REO properties far below their actual value. Lenders are willing to do so in exchange for the buyer’s agreement to purchase a ‘package’ of REO’s rather than a single property.
The recession in the United States has yielded huge profits to real estate investors prepared to take advantage. REO packages are easiest to buy and sell with a well regarded source of financing in place. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Salvatore Buscemi of Dandrew Capital Partners, a hedge fund in New York.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
With more foreclosures now than ever before, America’s weak real estate market seems to set new dismal records each month. But smart real estate investors are turning these ‘lemons’ into ‘lemonade’ in an incredibly profitable new way.
The real estate investing strategy du jour is called ‘Bulk REO Investing‘ and is a real monster.
The basis of the Bulk REO business is foreclosures, so let’s analyze the foreclosure process now.
Understanding of the foreclosure process is central to understanding Bulk REO investing.
Mortgage lenders faced with a non-paying home owner send a large volume of threats, warnings and documentation to the borrower who is late. After a certain period, the lender will then formally begin foreclosure proceedings. The name for this period is ‘preforeclosure’.
To complete the foreclosure process, the property is auction to the public. If the property is not purchased at auction, ownership reverts to the original lender. The lender then categorizes the property as ‘Real Estate Owned’ - or ‘REO’ for short.
Lenders usually try to unload their REO properties at close to retail price by listing their REO’s with a real estate broker. However, REO properties are now frequently sold for far less than their ‘book value’. Lenders are willing to do so in exchange for the buyer’s agreement to purchase a ‘package’ of REO’s rather than a single property.
Qualified real estate investors are increasingly finding once-in-a-lifetime opportunities in these REO packages. Bulk REO Investors are most successful when they have a well-established source of funding for their REO packages. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Salvatore Bushemi of Dandrew Capital Partners, a New-York based hedge fund.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
Before we discuss exactly what promotional products are available for this year’s World Cup in South Africa let’s get one thing absolutely straight. And I apologise to those of you who already know this. You must not under any circumstances print the official logo on any business items, promotional clothing or anything else unless you are an official sponsor or you are producing promotional products for a client of yours who is.
Every time a major event like this or the Olympics comes around there are armies of people ready to manufacture illegal duplicates of everything affiliated with the event. Nonetheless over the past ten years or so sponsors have began to fight back. Lots of of them have invested in some very expensive advertisements warning individuals that they will take them to court if they infringe any aspect of their excedingly costly sponsorship deal
In the past millions of items such as printed T-shirts, promotional bottled water and even leather conference folders have been confiscated and destroyed in a crackdown on counterfeit trading. It is hardly surprising when you consider that these corporations are spending literally millions of pounds on sponsorship with a good part of that being applied to manufacture business gifts or corporate clothing.
OK so that’s the lecture over now let us see just what promotional products are on offer for this year’s World Cup. Well the regular old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps certainly head the list as far as promotional merchandise is concerned. And doubtlessly there will be millions and millions of the usual suspects such as promotional keyrings, printed mugs, cheap plastic pens and so forth. Promotional face paints have become very popular over the past decade and the addition of rub on skin transfers have made these promotional items even more popular.
The variety of promotional soccer balls has once again grown and the variety of finishes and branding techniques is truly amazing. There is simply next to nothing that cannot be branded onto the face of one of these excellent promotional items. Promotional Lanyards that can hold mobile phones or even promotional bottled water are already exceedingly popular because they are relatively inexpensive yet pretty visible so organisations like that combination. Promotional Flash drives are also on top of the list for organisations with a marginally larger budget. Noisemakers will dominate the cheaper sector of the market with plastic trumpets and promotional whistles topping the most commonly purchased products.
Corporate clothing is also going to be extremely popular, the climate will be good for the finals nevertheless some of the earlier rounds are being played at altitude where the temperature may easily fall in the evening. Therefore you will probably see quite an interest in light-weight promotional jackets in addition to printed T-shirts and embroidered polo shirts.
Whatever decision you make for your World Cup promotional items do if possible order it as soon as you can. The earlier the order is in the pipeline the better the chance you have of having it delivered in plenty of time. If you are shipping promotional goods out to South Africa as opposed to distributing them in your own country be aware that the Import Customs red tape could be extremely complicated and items can often be delayed for quite a while. The last thing you will want is to have your products arriving a few days after the event is over.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
Advertisements are everywhere! At the movie, in the mail, on television (where ad time almost equals program time in some cases), in printed material like magazines and newspapers, along the road, you name a place and there is probably an ad there.
Advertisers face a daunting task of finding a way to get their ad past the mental block set up by consumers. How do you get consumers to see your ad among so many others? One effective method used is by building curiosity with sights and sounds.
Sounds often involve music. Many TV ads include some type of mood setting designed to make you at least watch the ad. Other types of sounds also build curiosity and attract attention. The Superman serials on TV in the 50’s were popular with kids partly because of the air sound as the hero landed or took off.
Visual curiosity is also used. The newest model of a car is covered with a cloth to build curiosity. Women are used in ads because in general they attract the attention of male consumers. Movie trailers use a collage of clips to titillate the interest and make people so curious that they won’t miss the full show.
The double edged sword of both sound and sight will help raise an ad from the ignored to the noticed. By using both the ear gate and eye gate attention is more likely gained. Yet, if everyone does this, then your ad will remain indistinct.
Aerial Banners are unique in this way for they appeal to sight, sound, and they are the only ad around at the time. A long banner or a billboard trails behind an airplane over a large congregation of people. With no other ads in sight on a beach or music festival, the ad will have the full attention of the audience.
Imagine this: you are relaxing on the beach when you hear a small airplane coming. You open your eyes and notice it is pulling a long banner behind it with a message. You are curious as to what it says. You wait until the banner is in view and probably read the message several times.
The plane goes by but after a few minutes it has circled around and passes by again. You read it a second time. The third time, you have it memorized and recite the message in your mind before it is in sight. Perhaps you even comment to friends nearby.
The advertiser has reached his goal. He has built your curiosity, used sights and sounds to present you the message, and repeated it without competition for attention until it was fixed in your memory. And no competitors could get a word in edgewise during that time. If his product or service is of use to you, it is pretty sure that his name will be your first choice.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
Promotional merchandise Road Shows are a very good way for a firm to discover about what’s different in the corporate items industry and to be able to touch and feel the merchandise. This short article talks about how a firm who has a reliable supplier for their promotional merchandise can easily set up such an event.
These days big organisations do not want a lot of suppliers for any of their goods or services and promotional merchandise are no exception. Consolidation of supply saves time as well as money. Placing all their purchases into the hands of a single dealer of business products means they can negotiate better prices and enhanced levels of service. Corporate products programmes are really popular with big companies these days with many more switching over from ad hoc purchases. By arranging for their corporate products supplier to have a variety of pre branded promotional merchandise on the shelf for a same day delivery means that they get a great service. As well as that they don’t have to commit any warehouse or office cupboard space neither do they need to pay for the products until they need them. This is particularly relevant with promotional clothing where for instance a range of printed T-shirts or embroidered polo shirts with a range of sizes can easily take up a lot of room and tie up a lot of money.
The moment a promotional items programme has been set up it is very easy for a Road Show event to take place. They are often called farmers markets and consist of a supplier arriving at an agreed location usually in the company head office. Often they are located in the reception area where a decent flow of traffic might be guaranteed. Every bit as popular is the staff canteen or restaurant as the majority of individuals visit one or both of these areas at some time in the course of the business day.
The supplier usually displays the promotional merchandise on a couple of large tables along with a couple of pop up banners at the rear to let people know exactly what it’s all about. Free items or samples will often be offered, in many cases by the manufacturers of new or innovative merchandise who are keen to get their items into the market.
It does not have to be general corporate merchandise that are shown on such days. Often a company might have an event to publicise or maybe a company wide initiative that they would like everyone to be involved in. The environment is certainly a major subject currently and when a firm introduces for example a new Green policy they will often invite all the related suppliers to come together to show what part in the policy they are playing. These manufacturers may possibly include the cleaning contractors who are making use of chemical free products or a corporate clothing dealer who exhibits a range of printed T-shirts to illustrate their new Phalate Free screen-printing inks. Alternative Green promotional products may possibly encompass environmentally friendly pens & pencils or E.Leather Conference Folders or even promotional bottled water in sustainable bottles.
If your company has a promotional merchandise programme in situ and you have never seen a road show then ask your marketing department if they could organise one, having read this article you now know how beneficial that could be.
Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
