Archive for the 'Business: Branding' Category
After only a week of active service, clothing retailer Gap recently pulled its new logo after a torrent of bad blood through social media networks and design blogs.
With its black Helvetica font and lower-case letters, the text of the new logo was a significant depature from the original gap logo: during its short lifespan, many customers came forward to express their displeasure at the change. It’s not difficult to see why people objected to the redesign.. New York consultancy Laird & Partners had some interesting ideas, but they come across as pathetically literal in execution. Clearly, the blue box of the new logo is intended to remind us of the old. But no, see how Gap has expanded beyond their old identity!. What would be another cliched way of saying the same thing:. ‘Outside the box’. Quick, embiggen that Gap Logo!. Gap in bold, outside the box. Genius.
Painful isn’t it? They’re one paradigm shift short of a raised bar.
‘Execution’, bloody and public is in essence all that the logo briefly achieved. A real hatchet job on one of the world’s most widely recognized company logos. Gap is reputedly the 84th most valuable brand in the world and a lot of its success must surely have been the result of the narrow serif font of its old (and now current. Again) logo.
Falling sales were the obvious reason for the sudden decision to rebrand, but why were sales falling? One wonders whether the company has only just realised that the old logo may have been associated with some less than savory manufacturing processes, rather than focusing on the problem of global recession. If there is a better way to bust the recession and revive your ailing brand than, Gap certainly haven’t heard of it.?
Put the word ‘communications’ or ‘solutions’ under the abandoned logo and you’ll see why it makes them look like an IT company. Probably not a great IT company at that. Perhaps Gap do need to change their business logos, but they won’t do it like this.
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December 12 2010 | Business: Branding | No Comments »
The Queen trusts her loyal subjects so much that she is giving the usually multi-million pound job of custom logo design to her young subjects, the BBC announced on Sunday 31st of October.
With sticky-back-plastic, a pair of blunt scissors and a pack of crayolas, viewers of kid’s show Blue Peter will become logo designer for a day, with winning designs emblazoned on london buses and all kinds of memorabilia, marking 60 years of Elizabeth II’s reign. Logos for previous Jubilees in 1977 and 2002 were professionally designed.
Blue Peter’s monday edition broke news of the competition to excited children. The Royal Crown must be depicted somewhere on the design, but the Queen herself must not appear. Entries will be grouped into three age categories: six to eight, nine to eleven and twelve to fourteen. A panel of children’s illustrators and Blue Peter staff will judge the entries, and they will be overseen by British designer Marin Lambie-Nairn. Winners will be announced in early 2011. They and runners up will be invited to Buckingham Palace for a special ceremony.
By Feburary 2012, Queen Elizabeth will become only the second monarch in British history to reign for sixty years on the throne.. The other monarch who reached their Diamond Jubilee was Elizabeth II’s Great Great Grandmother, Victoria. She reigned for 3 years after the celebrations..
Blue Peter itself is almost as old as the Queen’s reign, having been broadcast regularly since October 1958.. The show was recently criticized for fixing another competition during a period of telephone-voting controversies that rocked the British television industry. The show runners will be hoping that their selected logo designs will be less controversial than the name of their studio cat ’socks’, who was supposed to be called ‘cookie’ after the result of a viewer poll.
2012 is promising to be a very interesting year for the British, who will be hosting the Olympic Games. Inevitable comparisons between the winning Blue Peter design and the widely-disliked London 2012 logo will be made savagely in the country’s media..
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December 09 2010 | Business: Branding | No Comments »
There are more foreclosures in the United States right now than we have ever experienced before. But challenge always gives rise to opportunity, and opportunistic real estate investors are rising to the challenge.
‘Bulk REO Investing’ is the name of the new strategy, and it’s captured the attention of many well-heeled investors.
The basis of the Bulk REO business is foreclosures, so let’s analyze the foreclosure process now.
To understand Bulk REO investing is to understand the foreclosure process.
As a borrower becomes increasingly behind in his mortgage, the lender regularly calls and writes the borrower with default warnings and threats. The lender directs the subsequent timing of the actual foreclosure proceedings. ‘Pre foreclosure’ is the name given to the time between implementation of the foreclosure proceedings and the public auction.
When a defaulted property is placed up for auction, the foreclosure process is completed. The lender regains ownership of the property if there are no buyers at auction. Such a property is then classified as an ‘REO’ (Real Estate Owned) by the lender.
Local real estate agents are usually used to resale REO properties at retail price to the general public. But more and more, lenders are selling their REO properties for a greatly reduced price. The trade-off is that the buyer must purchase multiple REO properties in each transaction.
The REO investment packages available today have provided a way to profitably capitalize on the U.S. recession. One of the best ways to take advantage of Bulk REO Investing opportunities is to partner with a well-regarded source of funding. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Kenny Rushing of Rush Capital Partners, a hedge fund in Tampa.
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December 09 2010 | Business: Branding | No Comments »
There are more foreclosures in the United States right now than we have ever experienced before. But challenge always gives rise to opportunity, and opportunistic real estate investors are rising to the challenge.
‘Bulk REO Investing’ is the name of the new strategy, and it’s captured the attention of many well-heeled investors.
The basis of the Bulk REO business is foreclosures, so let’s analyze the foreclosure process now.
To understand Bulk REO investing is to understand the foreclosure process.
As a borrower becomes increasingly behind in his mortgage, the lender regularly calls and writes the borrower with default warnings and threats. The lender directs the subsequent timing of the actual foreclosure proceedings. ‘Pre foreclosure’ is the name given to the time between implementation of the foreclosure proceedings and the public auction.
When a defaulted property is placed up for auction, the foreclosure process is completed. The lender regains ownership of the property if there are no buyers at auction. Such a property is then classified as an ‘REO’ (Real Estate Owned) by the lender.
Local real estate agents are usually used to resale REO properties at retail price to the general public. But more and more, lenders are selling their REO properties for a greatly reduced price. The trade-off is that the buyer must purchase multiple REO properties in each transaction.
The REO investment packages available today have provided a way to profitably capitalize on the U.S. recession. One of the best ways to take advantage of Bulk REO Investing opportunities is to partner with a well-regarded source of funding. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Kenny Rushing of Rush Capital Partners, a hedge fund in Tampa.
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December 09 2010 | Business: Branding | No Comments »
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December 09 2010 | Business: Branding | No Comments »
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